Instagram Shopping lets you tag products in your posts, Reels and Stories. A shopper taps the tag, sees the product, and checks out on your Take App store.
All of the setup happens in Meta's Commerce Manager, not in Take App. Meta redesigns those screens often, so this article covers what to choose for a Take App store and links to Meta's own instructions for each step — those are always the current version.
Checkout always happens on your website now. Meta ended checkout inside Facebook and Instagram in 2025, so every shop sends buyers to the merchant's own site. That is exactly how Take App works — the tag opens your store, and the customer pays there.
Before you start
Meta, not Take App, decides who can use Instagram Shopping. Most setups fail on this list rather than on the steps below, so check it first.
- A professional Instagram account — Business or Creator, connected to your Facebook Page.
- A supported country. Shops and product tagging only work in Meta's supported countries.
- Commerce eligibility — an established, authentic presence, and in some markets a minimum follower count.
- Physical products that follow Meta's commerce policies. Services, bookings, digital downloads and subscriptions can't be tagged.
- A verified website domain — see the next section.
If any of these rule you out, skip to selling from Instagram without a shop.
Verify your store's domain with Meta
Meta only accepts a shop whose checkout website is a domain you have verified in Business Manager → Brand safety and suitability → Domains. Meta accepts a meta tag, an HTML file or a DNS record — Meta's steps.
Take App supports the meta tag method:
- In Business Manager, add your store's domain and copy the
<meta name="facebook-domain-verification" … />tag. - In Take App, go to Settings → SEO and Trackings → Custom code → Meta tags in head and paste it. Save. Full steps.
- Back in Business Manager, click Verify.
Verification is easiest on your own domain. If your store is on a yourstore.take.app address, Meta may refuse it because the root domain isn't yours. Connect a custom domain if verification won't pass.
Create the shop in Commerce Manager
Open Commerce Manager and follow Meta's setup guide. What to pick for a Take App store:
- Partner platform — Take App is not one of Meta's partner platforms, so continue without one ("I don't use these platforms").
- Checkout method — the option that sends people to your own site ("Checkout on another website"), and enter your Take App store URL.
- Sales channels — the Instagram account and Facebook Page you want to sell from.
- Catalog — pick an existing catalog or create a new one. A commerce account can only use one catalog.
Meta then reviews the shop. Approval usually takes a few days and can come back with questions.
Add your Take App products to the catalog
Take App doesn't push a product feed to Meta, so you fill the catalog on Meta's side. Meta's overview of the options — two of them work for a Take App store.
Manual or spreadsheet upload
The most predictable option, and the best one for a small catalog. In Commerce Manager go to Catalog → Data sources → Add items, then add products by hand or upload a spreadsheet — Meta's steps.
Set each item's website link to that product's page on your Take App store, so the tag opens the right product.
Meta Pixel (automatic)
Meta can read products off your store as people browse it, and keep prices and availability up to date.
- Add your Meta Pixel ID to Take App first — how to set up Meta Pixel.
- In Commerce Manager, go to Catalog → Data sources → Add items → Pixel, choose that pixel, and add your store's domain as a trusted website. Meta's steps.
The pixel only picks up products people actually visit, and it isn't instant. A quiet store ends up with an almost empty catalog. If items are still missing after a couple of days of traffic, add them manually instead.
Tag products on Instagram
Once the shop and the catalog are approved, product tagging appears in the Instagram app: add shopping tags to your posts, and how shopping on Instagram works.
Selling from Instagram without a shop
Plenty of countries and accounts aren't eligible for Instagram Shopping, and product tags aren't the only way to sell from Instagram. With Take App you can also:
- Put your store link in your bio — share your store link.
- Answer DMs, and send product links, from your Take App inbox — Instagram business integration.
- Let AI reply to product questions around the clock — Instagram auto reply.
- Show your latest Instagram posts on your storefront — Instagram card.
Getting help
Shop approval, commerce eligibility and catalog reviews all sit with Meta — Take App can't see or change them, so Meta's support is the place to chase a rejected shop or a stuck review. Anything on the Take App side — your store URL, domain verification tag, Meta Pixel or product pages — we can help with.