Customer interview
BeFast Market: Bringing Colima Closer with Take App

Camila
Jul 24, 2025
The Birth of BeFast
In the heart of Colima, Mexico, BeFast emerged as a innovative concept, offering quick delivery from your favorite stores and restaurants directly to your doorstep. And it has swiftly become the digital shopping choice for Colima's local community.
Officially launched in January 2024, BeFast's story began back in 2016. The journey was filled with technical and operational challenges, but perseverance and teamwork kept the initial vision alive. "We faced many difficulties at first. We lacked the technology and expertise, but we never gave up. We kept looking for solutions and that has taken us to where we are now" recalls Edgar, General Director.
Discovering Take App
The discovery of Take App marked a key moment for BeFast, arriving exactly when they needed it most: "I discovered Take App casually, but at exactly the right moment. Our own app had stopped functioning as expected and didn't meet our needs," explains Edgar.
"The simplicity, intuition, and user experience of Take App met all our requirements. You could say it marked the birth of BeFast Market, clearly defining a before and after in our journey. At that moment, we knew we were ready to revolutionize the way people interact with delivery and online ordering services"
Key Features of Take App
Take App has significantly enhanced BeFast's operations, particularly through comprehensive and flexible management of digital menus and shops, greatly improving the user experience. Its seamless integration with WhatsApp streamlines customer communication, making order handling faster and more responsive.
A standout feature highly valued by BeFast is the capability to send personalized messages directly from a branded phone number. "This represented a major achievement and significantly boosted customer trust," Edgar explains.
Additionally, the dedicated, personalized support provided by Take App's team has been crucial. "Take App's support team has always been attentive, functional, and ready to implement improvements based on customer feedback. That adaptability has been critical for us".
These features have considerably boosted customer satisfaction, enabling BeFast to successfully expand and build stronger relationships with local businesses. "Customer experience is fundamental for us, and Take App has been key in achieving that" Edgar reiterates.
Advice for New Entrepreneurs
Finally, Edgar offers essential advice for new entrepreneurs:
"Don't get frustrated trying to reinvent the wheel. There’s a world of systems and solutions already available that can help you grow your business. Instead of trying to do everything yourself, find the right tools and teams that suit you. My experience with Take App is a perfect example. Instead of trying to build our own system from scratch, we found a solution that perfectly matched our needs and allowed us to focus on what truly matters: our customers and our business. Go for simplicity, go for what works."


Official Partner
WhatsApp-first and
Commissions-free Ecommerce
ⓒ 2025 Take App Pte Ltd

Official Partner
WhatsApp-first and
Commissions-free Ecommerce
ⓒ 2025 Take App Pte Ltd

Official Partner
WhatsApp-first and
Commissions-free Ecommerce
ⓒ 2025 Take App Pte Ltd