Take App vs Plugo
Plugo gives an Indonesian seller a storefront, marketplace sync, ads and a POS under one roof. The catch is on the price list: every plan takes a percentage of your transactions, and the cheaper the plan, the bigger the percentage.
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Take App is the better fit on the arithmetic alone: no commission on any plan, where Plugo's free Lite plan takes 8% of every transaction and the Rp149,900 Basic plan still takes 7%. At Rp30 million of monthly sales that is Rp2.4 million a month on Lite versus $50 flat with us. Choose Plugo if you need one dashboard over Shopee, Tokopedia and TikTok Shop with ads and membership on top, and the percentage is worth it for that.
Why businesses pick Take App
No cut of your sales. Plugo takes 8% on Lite and 7% on Basic; Take App takes 0% on every plan, including the free one.
Flat pricing: free to start, $50 a month when you need more. The bill doesn't grow because you had a good month.
The order arrives in WhatsApp — form, confirmation, payment reminder and delivery update in one thread.
Feature by feature
The rows are what chat-first businesses ask us about most. Where Plugo covers something through a paid add-on, or only in some countries, the cell says so instead of a cross.
| The monthly bill | Take App | Plugo |
|---|---|---|
| Starts at | Free, then $50 / month | IDR 149,900 / monthBasic, monthly (Rp134,910 on annual billing). Business is Rp449,900 a month, Enterprise on request. Prices exclude PPN. |
| Free plan | Yes | Free, but it takes 8% of every transaction |
| Add-ons you also pay for | None — everything in the table below is included | Payment gateway charges on top of the transaction fee |
| Commission on orders | None | 8% on Lite, 7% on Basic, 4.4% on Business, 3.4% on Enterprise |
Plugo's price gets searched in the local language, usually as “plugo harga”, “biaya admin plugo” — and the table above is the answer, checked on the date below.
| Feature | Take App | Plugo |
|---|---|---|
| Selling in the chat | ||
| Order form inside the WhatsApp chat | Yes | Store link shared in chat; checkout on the page |
| Automatic order & payment messages | Yes | Marketing tools rather than chat replies |
| Broadcast to past customers | Yes | Campaigns and membership messages by plan |
| Support & delivery updates in the same chat | Yes | Chat as a channel beside the storefront |
| Getting paid locally | ||
| Local wallets & bank transfer | Yes | Yes |
| Transfer receipt upload & confirmation | Yes | Manual transfer, verified by you |
| Cash on delivery | Yes | Through courier COD services |
| Card payments | Yes | Yes |
| Orders, delivery & counter | ||
| Dine-in QR ordering | Yes | No |
| Delivery & pickup scheduling | Yes | Yes |
| Local courier integrations | Yes | Yes |
| Point of sale | Yes | PlugoPOS, a separate product |
| Online store with custom domain | Yes | Yes |
| Cost & getting started | ||
| Multiple stores & staff accounts | Yes5 stores & 5 staff | Product limits by plan: 30, 100, then 500 |
| Live without a developer or agency | Yes | Yes |
How we compared
Plugo plan prices and features were checked on August 29, 2026 against the pages linked below. Prices change and vary by country, so confirm with Plugo before deciding. Take App's own plan details come from our pricing page.
Sources: pricing.plugo.co, plugo.co
Built for the market you actually sell in
100+ payment methods and local couriers across 180+ countries — the wallets, bank transfers, and cash on delivery your customers already use, not just cards.
Where Plugo draws the line
Plugo is built for Indonesia — local gateways, real-time courier rates, marketplace sync and a link-in-bio page. Take App covers the same Indonesian payment methods and couriers, part of 100+ methods across 180+ countries, and charges a flat monthly fee instead of a percentage that grows with every order you take.
Why WhatsApp, and not email
Across Southeast Asia, Latin America, Africa and the Middle East, a customer messages a shop long before they would open an email. Take App puts the order form, the payment reminder, the delivery update and the follow-up in that same thread — so nothing waits on an inbox nobody checks.
What you get on day one
No add-ons to install, no theme to build — every plan starts with the whole ordering flow.
Local Payment Options
Offer transfers, e-wallets, or COD. Make checkout easy for all buyers.
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Payment Proof Management
BusinessCustomers upload payment screenshots. Confirm orders fast, all in one place.
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WhatsApp auto reply
Automatically send greeting or away messages on WhatsApp, including your store link so customers can start shopping instantly.
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Quick Online Store Setup
Set up your store in minutes—no coding needed. Start selling quickly and hassle-free.
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Connect your own domain
BusinessUse your own branded URL. Look professional and earn customer confidence.
Learn moreWhen Plugo is the better choice
No tool wins everywhere. Choose Plugo if this sounds like your business.
- You sell on Shopee, Tokopedia and TikTok Shop and want one stock count behind all of them.
- You run ads and want them managed next to the store.
- A membership or loyalty programme is central to how you sell.
- You want a browsable branded storefront with a custom domain and reviews.
What Customers Are Saying
Small businesses in 180+ countries run on Take App.
Compare in your market
Local payment methods and prices differ by country. See how Take App works in yours.
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