Business Plan and WhatsApp Business Integration are required.
Please note that WhatsApp Business App phone numbers are not eligible.
An Official Business Account (OBA) on WhatsApp is a verified business presence marked with a blue checkmark in the contacts view. It is granted to authentic, notable brands after a strict review process by Meta.
Take App allows you to easily submit a request for OBA status through your admin dashboard. Below is everything you need to know about eligibility, submission, and approval.
Pre-requisites
Before you can submit your application for OBA, the following must be completed:
- Business Verification: Your business must be verified through Meta Business Manager. Follow this guide if your business is not yet verified.
- Approved Display Name: Your WhatsApp Business display name must be reviewed and approved by Meta.
- Two-Step Verification Enabled: The phone number you’re applying with must have two-step verification turned on.
How to Apply via Take App
- Go to Settings > WhatsApp Business.
- Next to "Official Business Account", click “Submit request”
3. Complete the form with:
- Your business website, primary country of operation, primary language (optional) and parent business or brand (optional)
- Up to 5 supporting links from reputable publications (e.g. Reuters, India Today, Wall Street Journal, etc.)
- Additional information that you think might help Meta prove your notability.
<img src="https://cdn.take.app/help/RZqfaSSAv9UNeQQe.png" alt="How to Get Official WhatsApp Verified Badge?" width="788" height="1658" loading="lazy">
After submission, Meta will review your request and notify you of the result. If your request is denied, you can reapply after 30 days.
Eligibility Criteria
Once the pre-requisites are met, your request will be evaluated based on the following criteria:
- Business Type
- Only numbers owned by the business are eligible.
- Ineligible: test accounts, employee numbers, and WhatsApp Business App phone numbers.
- Notability
- Your business must be well-known and frequently searched. Meta determines this based on:
- Coverage in independent, reputable media outlets
- Presence in non-paid articles (e.g., news articles from Economic Times, Reuters, Business Insider)
- Promotional or paid content is not considered
- Your business must be well-known and frequently searched. Meta determines this based on:
- Display Name and Phone Number Pairing
- OBA status is assessed per phone number and its associated display name.
- If the display name is changed later, notability will be reassessed.
Note: OBA approval is selective and not guaranteed, especially for newer or less-publicized brands. To improve your chances, include strong media references and ensure your business information is complete and accurate.